Growing The Visitor Economy, One Idea At A Time!

Inspire. Develop. Share.

Every thriving destination starts with an idea.

Great destinations don't happen overnight. They are developed through vision, collaboration, strategy and action.

The Visitor Economy helps communities, destinations, tourism organizations and businesses identify opportunities, develop memorable visitor experiences and turn ideas into practical strategies that create meaningful economic impact.

A man sitting on a stone step in front of a large moss-covered rock formation in a forested area.

You have an opportunity. Let’s find it, build it and tell its story.

The Visitor Economy helps destinations, communities, tourism organizations and businesses turn ideas into action, identifying opportunities, building strategies, and developing the experiences that bring visitors back.

Led by René Rondeau, we bring more than 20 years of experience across tourism, destination development, media, marketing and strategy from broadcast journalism at RDTV, to building his own video production company, to leading Tourism Red Deer and working with provincial operators during his time with Travel Alberta.

Our approach is practical and hands-on: understand the place, find the opportunity, develop the experience, and tell the story.

About René
A diverse group of people seated around a large U-shaped table in a conference room, listening to a woman speaker who is standing near a projection screen displaying a presentation. The room has white walls, ceiling lights, and a mix of laptops, notebooks, and beverages on the tables.

We don't just study destinations. We experience them.

The best ideas come from seeing a place firsthand, so that's where we start. We come to you: walking your community, exploring your destination, meeting the people who bring it to life, and seeing the visitor experience through fresh eyes.

From there, we talk. About your vision, your goals, and where you want your tourism business, community, or destination to be in the years ahead.

That firsthand understanding is what shapes practical strategies, ones that turn ideas into action, experiences and results.

Let's start the tour!

From Opportunity to Impact

Every destination, community and tourism business has different opportunities. We bring together development, marketing and storytelling to help move those opportunities forward.

  • Build the opportunity.

    • Tourism and destination strategies

    • Product and visitor-experience development

    • Tourism business and attraction development

    • Event and festival development

    • Stakeholder and partnership engagement

    • Implementation and funding readiness

  • Position the opportunity.

    • Marketing and communications strategy

    • Brand positioning and messaging

    • Audience and market development

    • Campaign and content planning

    • Digital and social-media strategy

    • Marketing implementation roadmaps

  • Bring the opportunity to life.

    • Destination and brand storytelling

    • Video and multimedia production

    • Interviews and tourism features

    • Articles and editorial content

    • Podcast and digital-media development

    • Executive and stakeholder storytelling

Not Sure What You Need?

You don’t need to have everything figured out. The Visitor Economy Opportunity Assessment provides an independent look at what is working, what may be missing and where your strongest opportunities exist.

You’ll receive clear priorities, practical recommendations and a focused 90-day path forward.

Start With an Opportunity Assessment

Great destinations aren't simply discovered. They're developed, positioned and brought to life through stories.

Driven by curiosity and built on purpose, this is where bold thinking meets thoughtful execution. Let’s create something meaningful together.